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Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: 2 Types of Organizations You Should Belong To … and Why
September 11, 2006 (10:11:50 am)
Two types of professional organizations that can help your build your client list.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
How to Write a Damn Good Testimonial
July 17, 2006 (09:33:47 am)
Use John Carlton's secrets to write better testimonials.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … The False Close
April 24, 2006 (05:16:11 pm)
Pat Coffey answers a member's question about the false close and when to use it.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
14 Tips for Banishing Writer’s Block
February 13, 2006 (04:21:59 pm)
Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
May 23, 2005 (02:45:08 pm)
Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.
Quick Tip: Strengthen Self-Promotion with a Tagline
May 09, 2005 (02:38:59 pm)
Find out how a tagline can help you land clients.
In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)
Master copywriter Clayton Makepeace shares his strategies for beating writer's block.
7 Key Principles for Writing Riveting Reactivation Letters
March 28, 2005 (02:16:21 pm)
Sandy Franks gives you strategies for writing better reactivation letters.
Show Your Warts: An Honest Way to Make a Buck
November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)
Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.
How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)
Learn how Robert Collier used six words to dramatically boost sales.
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