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Set Your Fees With Confidence – and Get Paid What You're Worth
April 26, 2004 (01:32:09 am)
Valuable insights into how you should set your fees.
Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)
Bob Bly share three things that every good USP has.
Secrets of Creating a Winning Magalog
January 12, 2004 (11:35:01 pm)
Krista Jones reveals how you can write a magalog that gets results.
Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)
Discover how you can succeed as a self help copywriter.
Revealing Deeper Benefits
November 17, 2003 (02:01:32 pm)
John Forde shows you how to find the most important benefits of your product.
Free From the USPS for Our Graphic-Design Members – and All AWAI Members Interested in Our Graphics Program
September 29, 2003 (01:33:51 pm)
Find out about a free resource for direct mail designers.
SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)
Find out about an invaluable resource for copywriters.
Quick Tip: The Secret of "Top and Tail"
August 11, 2003 (11:53:26 am)
Discover the two parts of your package that you should focus on when editing.
Interview with a Pro: Scott Haines on Discipline, Criticism and How to Find Highly-Successful Controls You Can Learn From
July 07, 2003 (05:03:56 pm)
In an interview with Scott Haines, you'll learn how to study controls to hone your copywriting skills.
The Resistance Factor: Avoid It and Boost Response
June 23, 2003 (04:53:17 pm)
Find out an insight that Bill Bonner uses to create a deeper connection with readers and motivate them to buy.
Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
May 19, 2003 (04:41:25 pm)
John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.
Why Clients Rewrite Your Copy (and How to Handle It)
April 14, 2003 (04:15:38 pm)
Bob Bly provides tips on how to work with clients who rewrite your copy.
A Telephone Script for Approaching New Clients
March 31, 2003 (04:10:29 pm)
Find out how to use prospecting by telephone as one of the fastest, cheapest ways to land new writing assignments.
Quick Tip: How Marketing Managers Really Feel About Working with Copywriters
March 10, 2003 (04:02:45 pm)
Find out what marketing managers really think about copywriters.
Boost Your Sales by Having a Contingency Plan
February 10, 2003 (03:52:46 pm)
Michael Masterson shows you how a contingency plan can boost your sales.
Tips for Building Your Copywriting Portfolio
September 16, 2002 (07:37:11 pm)
Discover seven ways to build your copywriting portfolio.
What to Do When Your Client Asks for a Resume
September 09, 2002 (07:40:48 pm)
Freelancers aren't often asked for a resume – here's what to do when you are.
The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
August 05, 2002 (08:12:41 pm)
Discover five methods for closing your sales promotions.
The Invisible Web: How to Access Hidden Documents Online
July 22, 2002 (04:50:39 pm)
Learn how to find documents that search engines don't see and give your research a boost.
12 Ways to Use Lift Notes to Boost Response
July 08, 2002 (08:30:52 pm)
John Forde gives you 12 strategies you can use to write better lift notes.
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