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How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
Never Deceive Your Prospect…BUT…
September 15, 2014 (06:15:45 am)
Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.
Grab Your Prospect by the Eyeballs
July 24, 2014 (05:57:26 am)
When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.
Billions of Dollars of Marketing Research for Free
July 22, 2014 (05:23:02 am)
Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.
Dominant Emotion Copy Wins Every Time
July 21, 2014 (05:55:40 am)
Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.
The Copywriter Who Changed My Life
June 09, 2014 (06:30:21 am)
Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.
Don’t Be a Copywriter!
May 26, 2014 (06:22:42 am)
Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.
Don't Overspice Your Copy...
March 24, 2014 (06:38:09 am)
Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.
Learning From 8th Graders How to Strengthen Your Copy
February 24, 2014 (06:22:11 am)
Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
When You Absolutely, Need to Capture Your Prospect’s Attention
March 19, 2012 (06:16:42 am)
Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.
Keep It Simple For the Biggest Punch
February 13, 2012 (07:30:14 am)
Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.
AWAI Announces: Dan Kennedy’s Business of Copywriting Academy Home Study Program
January 26, 2011 (09:25:27 am)
AWAI introduces an edited, condensed version of the training included in the 3 days of the Academy held last year and the incredible resources given out during those 3 days.
Mark Ford's "BDF" Copywriting Formula
January 07, 2011 (02:59:58 pm)
Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.
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