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How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to Him
August 17, 2016 (06:52:13 am)
Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
The Story Behind The Highest-Paid Copywriter Today and What He Can Tell You about Achieving The Writer's Life
June 13, 2016 (06:28:26 am)
Today’s “highest-paid copywriter” didn't start out that way. In fact, if you'd asked his high school chemistry teacher, he would've said Clayton Makepeace would be a failure.
Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
May 30, 2016 (06:46:40 am)
Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
Adopting the Mindset That Lets You Write Great Copy
May 23, 2016 (06:46:06 am)
Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
The Art of Providing a Compassionate Copywriting Critique
December 17, 2015 (02:52:18 pm)
When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
Jay Abraham’s Key Secret to Copywriting Mastery
July 27, 2015 (11:10:45 am)
Developing empathy for your prospect will make you a much more successful copywriter. Empathy is broken down into three heartfelt parts.
How to Make Every Sales Letter a Blockbuster
July 13, 2015 (06:25:06 am)
Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.
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