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Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
February 28, 2011 (05:35:21 am)
John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.
Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
AWAI Announces: Dan Kennedy’s Business of Copywriting Academy Home Study Program
January 26, 2011 (09:25:27 am)
AWAI introduces an edited, condensed version of the training included in the 3 days of the Academy held last year and the incredible resources given out during those 3 days.
Mark Ford's "BDF" Copywriting Formula
January 07, 2011 (02:59:58 pm)
Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.
What Gives? Is Copywriting Dream-Easy Or Head-Scratching Hard?
November 11, 2010 (10:47:25 am)
Mindy Tyson McHorse explains how Bootcamp helps aspiring copywriters to overcome the hurdles of getting started as a copywriter and start living the writer’s life.
The Ultimate Headline Secret
October 25, 2010 (05:54:31 am)
Ted Nicholas reveals a very successful headline technique that he invented and developed.
Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?
September 23, 2010 (02:25:49 pm)
Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.
3 Quick-and-Easy Tips for Writing "Chatty" Copy
September 20, 2010 (08:58:55 am)
Jen Stevens gives easy to implement tips on writing conversational copy.
I Have Nothing To Say, But Don’t Quote Me
September 06, 2010 (05:45:44 am)
Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
3 Ways to Get Writer’s Block Out of Your Life Permanently
January 18, 2010 (02:07:08 pm)
Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.
Benefits That Sing and Soar – In Five Simple Steps
November 02, 2009 (09:27:54 am)
Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
Empty Pages
October 12, 2009 (05:37:57 am)
Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.
Using Assumptions and Presuppostions In Your Copy
September 16, 2009 (11:58:41 am)
Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...
Don Hauptman to Reveal the Hidden Key to Copywriting Success at AWAI’s 2009 Copywriting Bootcamp:
August 02, 2009 (10:03:01 am)
Don Hauptman is joining other modern copywriting masters at this year’s AWAI Bootcamp to share his 30-year career winning secrets about the single, hidden key to copywriting success that many writers overlook.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
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