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The Fastest and Easiest Way to Improve the Clarity of Your Copy …

John Wood shows us how applying this simple steps to the oldest trick in the book will improve your copy again and again.

Keep It Simple For the Biggest Punch

Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.

Just released! Great Leads: The Six Easiest Ways to Start Any Sales Message

Michael Masterson and John Forde’s sure-to-be-a-DM-classic book, Great Leads: The Six Easiest Ways to Start Any Sales Message is now available through the AWAI catalog.

Finding ROI in the Most Buzzed About Social Media Site

Brian E. Whitaker reveals a social media site perfect for finding prospective B2B clients.

Why Detail-Oriented Writers Succeed

Steve Roller shares a simple suggestion that he guarantees will have you making more money in 2012.

Skyrocket Response by Eliminating Your Prospect's Risk

John Wood explains the classic technique of "risk reversal", taking on the risk of your reader to increase sales.

23 Ways to Strengthen Your Bullet-Writing Skills...

John Wood takes writing compelling and effective bullets one step further by presenting to you 23 different bullet-writing formulas.

How to Write Stronger, More Effective Bullets That Your Clients and Readers Will Love

Have you ever written an ineffective, lacklustre bullet? Whether you use them in an email, website, or online sales page, the quality of your bullets can play a major role in whether or not a reader makes it to the end of your copy.

Write Powerful Bullets That Your Readers Will Devour Like Starving Teenagers...

Today, John Wood is going to talk about an essential part of every writer’s marketing arsenal: bullet writing.

Talkin' Story

Joe Sugarman shares a surefire way to connect with your prospects quickly.

14 Tips on How to Become a "Take Action" Type of Person: Part 1 of 2

In part 1, John Wood shares 7 of 14 tips that will help copywriters take more action towards their goals.

The Best Fonts to Use in Print, Online, and Email

John Wood shares which fonts get the best results in your copy.

3 Steps to an “Unfair Advantage” as an Online Copywriter

Brian Clark discusses how online copywriters can use three things to give them an advantage in their freelance business.

5 Modern Myths of B2B Marketing

Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.

So You Want to Be a Freelance Speechwriter …

Colin Moorhouse shares the pros and cons of being a freelance speechwriter.

Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter

Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.

Let THEM Say It For You – They Can Do a Better Job

Dan Kennedy shares the power of a testimonial – and how to let your clients do the work for you.

How to Find Your Niche in the B2B Market

Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.

17 Ways to Get Inside Your Client’s Mind So You’ll Always Hit Your Target Audience

Learn how to hit your target audience every time with these 17 tips from John Wood on getting inside your client’s mind.

Find Your Ideal Copywriting Coach in Five Easy Steps

Rebecca Matter shares why finding the ideal copywriting coach can make all the difference – and how to find them in five easy steps.

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