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Achieve Your Goals Easily by Focusing on the Process, Not the Goal
February 26, 2015 (06:42:00 am)
If you want to achieve your goals – forget about ’em. Fall in love with the process and you’ll enjoy the journey to achieving your goals a whole lot more!
Knowing the Difference Between “Activity” and “Action” Will Help You Achieve Your Goals Faster
February 24, 2015 (06:19:32 am)
“Activity” and “Action” might sound alike… but the results they generate are vastly different. Discover which one will give you the results you desire.
How The Seinfeld Method Can Help You Achieve Your Goals
February 23, 2015 (11:46:52 am)
This simple foundational habit helped launch comedian Jerry Seinfeld into super stardom… and it can do the same for your copywriting career.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
How A-List Copywriters Form Big, Control-Beating Ideas
January 06, 2015 (06:08:58 am)
The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.
Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together
December 19, 2014 (06:20:54 am)
In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
How to Bring 10x More Value to Your Clients
December 09, 2014 (11:33:06 am)
Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
The Art of the Irresistible Offer
December 08, 2014 (12:24:22 pm)
Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
The Elements of Style [video]
November 25, 2014 (02:26:11 pm)
The January selection for the Great Books Club is The Elements of Style by Strunk and White.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
The Most Important Direct Mail Copy You Will Ever Write
September 29, 2014 (11:55:53 am)
Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.
How Do I Set and Negotiate Writing Fees?
September 19, 2014 (06:23:36 am)
Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.
A Copywriting Lesson from the “Godfather” Himself [audio]
September 18, 2014 (03:15:52 pm)
Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.
How Do I Get Experience and Writing Samples?
September 17, 2014 (06:33:08 am)
Rebecca Matter helps move you past a potential roadblock on your journey to living the writer’s life, by giving you three great ways to show off your skills.
How Do I Know What To Do Next? (And Then?)
September 16, 2014 (06:55:23 am)
It’s hard to put together a roadmap if you don’t know your destination! Rebecca Matter helps you with your roadmap here.
How Do I … ?
September 15, 2014 (06:27:18 am)
Rebecca tackles a common question she hears from people who want to make a living as a writer but don’t know how to get started: What’s my first step?
Never Deceive Your Prospect…BUT…
September 15, 2014 (06:15:45 am)
Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.
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