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The Golden Thread that Pulls Your Prospect Toward Saying “Yes”
September 12, 2016 (06:56:33 am)
Your prospect buys when you capture his emotions with a powerful promise/benefit combo that follows a “golden thread” through your entire promotion.
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
Free Webinar: Becoming a Copywriter
September 04, 2016 (11:14:10 am)
If you’ve been thinking about copywriting but still have some questions, you’ll want to check out this FREE webinar with Katie Yeakle and Sandy Franks.
How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to Him
August 17, 2016 (06:52:13 am)
Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
Get AWAI Verified® and land top copywriting jobs
August 09, 2016 (09:24:57 am)
When you become AWAI Verified®, you let the world know you're a qualified direct-response copywriter ready to take on high-paying copywriting jobs.
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Eight of the World’s Top B2B Copywriters — Who Are Never in the Same Place at the Same Time — Join Together to Show a Select Group the Shortcut to B2B Mastery
July 05, 2016 (10:35:42 am)
Learn B2B secrets from eight Master Copywriters and get the best B2B copywriting jobs in this virtual workshop.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
Detroit Lawyer’s Morning Routine Helps Him Build Fast Growing Freelance Copywriting Career
June 16, 2016 (01:34:38 pm)
Lawyer-turned-freelancer David Vigna has found fulfilling copywriter success. What he did to find his writer’s life can help you too.
The Daily Meditation Habit that Shows How to Become a Copywriter
June 16, 2016 (10:14:34 am)
Meditation can help you achieve the right mindset to learn how to become a copywriter. The expert at Bootcamp could change your career.
The Story Behind The Highest-Paid Copywriter Today and What He Can Tell You about Achieving The Writer's Life
June 13, 2016 (06:28:26 am)
Today’s “highest-paid copywriter” didn't start out that way. In fact, if you'd asked his high school chemistry teacher, he would've said Clayton Makepeace would be a failure.
Copywriting Exercises: Are You a Better Speller Than Will Newman? (It's Not That Hard!)
June 10, 2016 (06:40:19 am)
As writers, our greatest allies are words. But they can also be demons when they refuse to spell themselves correctly. Here's a fun look at frequently misspelled words.
Top Tips on How to Become a Copywriter From Carline Anglade-Cole - One of the Top Names in the Industry Working Today
June 09, 2016 (06:45:54 am)
If you’re serious about learning how to become a copywriter, you must meet top copywriter Carline Anglade-Cole at Bootcamp this year.
Achieve Copywriter Success with Mentoring From 12 Top Copywriters
June 07, 2016 (10:25:59 am)
AWAI’s Advanced Training Program offers mentoring in the 12 most in-demand types of copywriting projects that will lead to your copywriter success.
Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
May 30, 2016 (06:46:40 am)
Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
Adopting the Mindset That Lets You Write Great Copy
May 23, 2016 (06:46:06 am)
Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.
The Only Person Who Can Really Tell You About Your Prospect
May 19, 2016 (06:02:08 am)
Demographics and psychographics are a good starting place for getting to know your prospect as a real person. But there's only one person who can fill out the picture completely.
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