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The Writer’s Life
- Being a Copywriter is like Riding a Wild ’n’ Crazy Roller Coaster... Tiara Cole shares three lessons that she hopes will help you face your fears — and stay on your ride toward a successful copywriting career...
- Why Every New Copywriter Should Build a Money-Making Website Andrew Murray shares two good reasons why every new copywriter should build a money-making website.

July 2008

Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
By John Wood
July 30, 2008 (08:44:44 am)

AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

When readers start knowing where the copy is going … they tend to dismiss it - tune it out …