July 2008
Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
July 30, 2008 (08:44:44 am)
AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
Copywriting's Biggest Challenge
July 10, 2008 (05:14:37 pm)
When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
