Summary of Lifetime Benefits
In addition to the unparalleled high level of access to copywriters and marketers within our global network, your Circle of Success membership entitles you to every resource within the American Writers & Artists Institute library now and in the future — as well as the largest discounts on programs offered by AWAI partners.
Following is a summary listing of the resources IMMEDIATELY available to you, free for the asking, upon your acceptance as a Circle of Success member:
Live & Interactive Learning
Monthly Mastermind Series
The COS Mastermind Series is a full-on contact sport where you can build your professional network, connect with your COS peers, find new mentors, brainstorm ideas, and get the support you need to succeed.
Designed and facilitated by AWAI alumni, A-list copywriter, and experienced mentor Marcella Allison, each month will feature new leading experts, entrepreneurs, and coaches who will share their wisdom and experience with you. You get to interact with these experts in an intimate setting, practice new skills in real time, and make powerful connections that help propel your dreams forward.
† Value: $20,000 over a two-year period
Quarterly “Getting Clients” Summits
As a member of Circle of Success, you get to take part in our once-every-quarter “Make Money Now” Power Summit workshops featuring special guests and industry experts. These live sessions are where we’ll train you to write the projects businesses need most, strengthen your self-promotional skills, and introduce you to clients looking for writers.
† Value: $20,000 over a two-year period
Personal Mentoring
The Circle of Success exclusive “Mentor” program, where you’ll be able to reach out to a copywriting expert with questions.
When you’re not sure which step to take next… where your focus needs to be at any given time, or if you want to change niches or focus on a specific copywriting skill, you can turn to one of our knowledgeable experts who will guide you.
This group of dedicated “Mentors” who will not only motivate you and assist you every step of the way on your Circle of Success journey, but also help you tailor your learning to the niche you want to work in!
† Value: $15,000 over a three-year period
(But the impact will be priceless)
Professional Copy Reviews
Looking for professional input on your copy drafts? As a COS member, you can request a copy review to get feedback from a trained AWAI member, who’s also a professional working with clients. You can submit work you’re currently doing for a client (or potential client), your own LinkedIn profile, or your website for promoting your services.
† Value: $2,500 over a two-year period
Master Coaching Sessions: Your Chance to Collaborate on a Sales Letter With an A-Level Copywriter
No question — one of the most exciting benefits of Circle of Success membership… an exclusive chance to work on one crucial letter every year with an A-level copywriter.
Just let your mentor know you have a letter you absolutely want to nail. You’ll be put in touch with a working copywriter who will give your first draft “headline and lead” a full, comprehensive, “head-on” review…
With specific suggestions for how to improve and strengthen the headline… the lead… the offer… even the very idea behind your promotion…
It’s the kind of high-level collaboration you won't find anywhere else, and can give you a huge “leg up” to your new career as a copywriter.
† Value: $20,000 over your career
“Portfolio Builders”
During your Circle of Success membership, you’ll have access to a variety of writing opportunities you can work on to build up a portfolio of writing samples to show prospective clients.
The selections will cover a broad spectrum. For one three-month period, you may work on a financial package. Next, you may take on a health and wellness product.
Invaluable
Unlimited Virtual Copywriting Success & Getting Clients Bootcamps
It’s the copywriting events of the year — the place to learn new skills, make new friends, and network with the pros. As a Circle of Success member, you have unlimited access to AWAI’s Copywriting Success & Getting Clients Bootcamps. You’ll enjoy special events, presentations, and other perks arranged exclusively for Circle of Success members.
Value: $7,500
Private COS Members-Only Community Forum
Our COS Facebook Community is one of the biggest benefits of membership according to our many members. It’s where you'll connect with all kinds of members — many of whom started exactly where you are right now and are more than happy to answer your questions. It's also where you can join a buddy group, celebrate your wins, ask for input on a client situation, and much more. Plan to join our weekly live "Q&A" sessions to participate in lively conversations all about freelance success.
Invaluable
Of course, you’re also entitled to…
“Anytime Access” to AWAI’s Library of Interactive Copywriting Programs
Lifetime Membership in The Barefoot Writer Club
AWAI’s exciting “writer’s club” that shows you where the hottest and most lucrative writing opportunities of the day are — along with all the success tips, writing insights, and ongoing motivation you need to be a more successful writer.
(Regular fee: $298 over a two-year period)
Lifetime Membership in The Professional Writers’ Alliance
Enjoy full access to a long list of business-building resources — each of them aimed at elevating your professional skills and offering you an invaluable source of ongoing motivation and inspiration each and every day. Plus, you’ll be in on everything that’s new and happening in our exciting and fast-paced industry — including the latest opportunities to emerge from web writing, e-commerce, traditional direct mail, and more. In short, joining this Alliance is the best way to stay up to date on what’s happening in the industry — and the skills you need to grow with it.
(Regular fee: $1,392 over a two-year period)
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
After a quarter of a century helping regular folks from all walks of life succeed as well-paid copywriters…
And being at the forefront of the industry’s evolution…
AWAI has combined the most up-to-date strategies, insights, and teaching methods with the tried-and-true fundamentals of copywriting and persuasion.
Now, thanks to The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter…
You can apply the core principles we’ve been teaching for more than two decades to ANY type of project you take on.
Today, digital marketing goes way beyond long sales letters and hard selling. Businesses need a steady flow of NEW content like…
- Daily emails…
- Ongoing social media posts…
- Informational videos…
- New, fresh, relevant, searchable content they can post on their websites…
- Copy relevant to special offers and promotions…
- And much more.
Add it all up across millions of businesses and we’re talking billions of writing projects every year!
And since these projects are simpler and shorter than sales letters, they’re easier and faster to learn. Which means you’ll be up and running as a paid copywriter in less time than ever before.
And The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter prepares you to write these projects — along with ANY other project a client needs.
(Regular program price: $497)
The Accelerated Program for Seven-Figure Copywriting
You’ll definitely want to study our all-new, updated version of the program responsible for launching thousands of successful writing careers.
Jam-packed with a blend of classic and new “digital era” copywriting secrets, plus loads of modern-day examples, it will teach you how to write powerful, control-beating long-form sales copy for today’s hyperactive digital direct-response marketers.
Learning is easier and faster too with video-based training, tons of writing exercises, and personalized feedback and direction on your final writing project.
Plus as a COS member, once a year — for the next five years — we’ll send out online access to AWAI’s Accelerated Program for Seven-Figure Copywriting to the person of your choice — free of charge. It’s a great way to introduce a friend or family member to the exciting world of copywriting.
(Regular program price: $495/a $2,475 value over a five-year period)
10 Weeks to Pro
An interactive training where Rebecca Matter, Katie Yeakle and a series of top professional copywriters walk you through the key concepts of The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter in just 10 weeks via live webinars.
(Regular program price: $997)
“Targeted Online Learning” Classroom Sessions
Check out the recordings of our classic series of online programs offered in a “targeted learning” environment — where you tackle one subject at a time with a professional instructor delivering invaluable content.
Right away, you’ll have access to our “Power to Persuade” Targeted Learning Class. These four 1-hour webinars are specially designed to give you essential secrets underlying all successful copywriting. They're the perfect way to start your Circle of Success journey.
Next, you’ll study and master each of the crucial elements of a successful direct-response promotion at a pace that’s comfortable for you.
You can opt to start with “Secrets Behind the Captivating Headline,” where you’ll learn the secrets to crafting powerful “A-level” headlines. Next, you may choose “Mastering the Compelling Lead,” then on to “Proof & Credibility: Making Your Reader Say ‘Yes’”… and wrap up your online learning session with the all-important “Offer and Close” session called “The Ultimate Finish: Getting Your Reader to Take Positive Action.”
† Estimated value: $10,000
NEWLY REMASTERED The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
For over 20 years now, our Masters Program has been THE resource AWAI members reach for when they’re ready to learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry…
And it recently got even better!
In this newly revamped and remastered version, you’ll have access to hundreds of meticulously curated master-level insights — from lessons, articles, essays, speeches, presentations, and interviews AWAI has been capturing and conserving from A-level writers over the past 26 years…
Dozens of career-altering master essays…
5,590 minutes — 93 hours — of mind-blowing video interviews, presentations, and discussions…
All guaranteed to inspire you, grow your confidence, and take your copywriting to the highest levels!
(Regular program price: $1,795)
Smart Start for a Successful Writing Career
In this three-hour session, AWAI Executive Director and President, Katie Yeakle and Rebecca Matter, will walk you through your best options for getting started in the writing world today, including which markets pay the most, how to land assignments with no experience, and which direction is the best fit for you. You’ll also hear what’s working for our most successful members, and how they’re making six figures and more.
(Regular program price: $129)
Let’s Write!
Follow along with professional copywriter Bonnie Fanning as she writes a blog post from scratch. She’ll reveal…
- The mindset she gets into, determining the main goal of the piece before she settles down to put words to page…
- The questions she asks herself about who her reader is and what they need from her piece… and how those answers tell her exactly what she needs to say…
- The way she leans into “The 4 P’s” structure to promise the reader something they truly want…
- The techniques she uses to paint a picture of how the solution she’s offering will fulfill that promise…
- The way she uses research and logic to prove why her solution is something they need in their lives…
- And then finally, the subtle yet effective way she wraps up her piece with a push to encourage the reader to take action on what they’ve just learned…
That structure is what makes her writing so effective for achieving a specific goal…
And by practicing applying these principles and techniques to your own writing, you will develop a powerful (and very lucrative) writing skill that clients desperately need.
One you can apply to every piece of copy you write!
(Regular program price: $249)
NEW! 4 Days to $400 Writing Challenge
After 26 years of teaching new writers, we know it takes just one simple, financially valuable skill to get you up and running as a writer. Over the course of just four days, AWAI’s Learning Chief Pam Foster (and special guests) will teach you that skill so you can start getting paid over and over for it.
(Regular program price: $47)
5 Days to a Lifetime of Dream Clients
This extremely in-depth training with Master Copywriter Michael Katz teaches you how to build yourself a “pipeline” of endless dream clients. Michael’s number one specialty is finding ideal clients, and in this training, he shares his unique approach that doesn’t include networking, cold-calling or paid advertising. In just five days, you’ll have the power to completely transform your business, making your ideal clients come to you.
(Regular program price: $1,997)
Writing Great Leads — Erase Your Blank-Page Panic for Good!
Developed by Master Copywriter John Forde, Writing Great Leads will help you narrow your headline choices to just one of six powerful types… write the perfect opening sentence so your target reader finds it irresistible… and successfully reach any kind of audience, regardless of whether you are writing for the health, financial, or Business-to-Business markets.
If you've been struggling to come up with the right headline and lead, Writing Great Leads is the perfect solution. With it, in a matter of just a few days, you'll able to eliminate the frustration, worry… even panic when it comes to writing those critical first few sentences and paragraphs.
(Regular program price: $199)
Herschell Gordon Lewis’s “Creative Rules for the 21st Century”
The late Herschell Gordon Lewis was a legendary copywriter. In his last program for AWAI, he discussed the “new rules” of copywriting as they apply to an ever-changing marketplace.
Some of what you’ll learn: “three little words” that immediately melt the reader’s objection to a statement he might otherwise reject… the 10 “guaranteed” letter-writing rules (including how never to begin your letter)… 10 phrases that automatically suggest a benefit to your reader — without actually saying it… the best phrases to use to promote a more positive reaction in your reader… and much, much more. No copywriter, new or seasoned, should pass up this opportunity to benefit from Mr. Lewis’s 40+ years of direct-marketing experience and success.
(Regular program price: $299)
Copywriting Genius: The Master Collection
Over 60 blockbuster promotions — complete with a detailed “page-by-page” analysis of what made each letter work so well… and an in-depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. There’s no better way to know what’s working in the mail… why it’s working so well… and “steal” a secret or two… from some of the best writers of some of the most successful promotions ever.
Plus, you get 20 “$20K Secret” detailed reports — big secrets the writers used to boost response. (We call it the “$20K Secret” because we honestly believe each one has the power to boost your letter’s response rate enough to earn you $20K or more in royalty income!)
(Regular program price: $497)
NEW! The Copywriter’s Ultimate Guide to Marketing: How to Impress Clients, Attract Bigger Projects, and Command Higher Fees
Understanding marketing and how marketers use the copy you write to build campaigns, connect with prospects, and generate revenue is crucial to your success as a top-tier copywriter. In this all-new, long-overdue “marketing 101” guide, you learn everything copywriters need to know about marketing — including marketing team roles, campaign strategies, the “four income levers” of marketing, the buyer’s journey, buyer awareness, marketing metrics, testing strategies, how your copy fits into all of it, and much, much more.
(Regular program price: $497)
The Copywriter's Core Offer Blueprint
The clearest, most direct way to start making a whole lot more as a copywriter is to make one clear core offer that makes your most ideal clients want to hire you on the spot.
Many copywriters who have the skill and ability they need to make $5,000, $8,000, $10,000 or more per month still struggle because they aren’t making a clear offer to prospective clients.
This is where The Copywriter’s Core Offer Blueprint comes in. Created by AWAI’s $10K Challenge Winner Roy Furr, this program — made up of three comprehensive hour-long training sessions — provides you with a complete breakdown of over a dozen copywriting offers.
If you’ve been fighting for clients… or fighting for the fees you deserve… this could be your missing link!
(Regular program price: $99)
How to Use Copyediting for Career Advancement and Side Profit
As e-commerce continues to skyrocket and the demand for more copy and content soars, the demand for skilled copyeditors soars alongside it.
By learning the lucrative skill of copyediting, you’ll become the “secret weapon” behind great copywriters…
And you’ll have plenty of options when it comes to getting paid! Including the possibility of landing lucrative retainer contracts that pay you dependable monthly income…
With this brand-new program, you’ll get access to:
- The core 10-part learning program, How to Use Copyediting for Career Advancement and Side Profit — THE definitive guide for becoming a skilled copyeditor…
- Tools, resources, and examples throughout the program that will speed up your learning curve…
- A quiz at the end of every lesson to ensure you’re mastering these copyediting skills…
- Videos from Mindy to further explain and demonstrate the concepts you’re learning…
- Written feedback and direction on your final copyediting assignment…
- A polished copyediting sample to add to your portfolio…
(Regular program price: $495)
FREE Access to AWAI’s Specialty Copywriting “Niche” Programs
Secrets of Writing for the Health Market
Everything you need to write powerful and effective copy for the huge and ever-growing $200 billion alternative health market — freshly updated and revised. You’ll learn how to reach your prospect’s core desire… what voice to use… how to structure your offers… how to do research… how to market yourself to health companies… and much more. It’s all inside this comprehensive program.
(Regular program price: $399)
Secrets of Writing Blockbuster Financial Market Controls
Write a successful financial letter, and the world will beat a path to your door. Few assignments pay better than a promotion for a stock market newsletter or trading service. This powerful program includes (among other things) interviews and audio transcripts with the top financial copywriters and marketers in the business: The late Clayton Makepeace, Parris Lampropoulos, Stephen Moulis, Paul Hollingshead, and others. There’s also a groundbreaking section on writing Video Sales Letters for the financial market, as well as a bonus presentation from Stansberry copywriting superstar Mike Palmer on a “foolproof” technique for writing breakthrough financial promotions.
(Regular program price: $497)
Secrets of Writing for the Self-Improvement Market
Not far behind the health and financial markets is the huge and growing self-help niche. This $9.9 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially, or spiritually is growing at a rate of 5.2% annually and many AWAI members now make a lucrative copywriting career out of writing nothing but promos for self-help products. You, too, can join them — once you know these secrets.
(Regular program price: $497)
NEW! How to Make Money and Find Meaning Writing for Nonprofits
The “giving economy” is not just massive, but it's also growing at an unprecedented rate, fueled by people's desire to make a difference in the world and support causes they care about.
This is an important, $2.62 trillion market that NEEDS writers to keep things “humming along.” Which means there is unparalleled demand for skilled copywriters who can craft compelling copy that inspires action and drives donations.
Whether you're a beginner or an experienced pro, with this program you can get all the knowledge you need to start writing for the “giving economy”… in just days!
(Regular program price: $497)
Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market
Can you make money while helping your favorite cause? Many copywriters do — and to the surprise of many, writing for the nonprofit market can be lucrative… and even more important, extremely rewarding. But, like most niches, this one has its own secrets… its own rules… and they’re all revealed in this popular program.
(Regular program price: $399)
Secrets of Writing for the Catalog Market
Every day, thousands of catalogs are mailed in the United States alone — by smaller specialty boutiques as well as huge national retailers. And they all need copy from skilled writers. Secrets of Writing for the Catalog Market gives you all the tips and techniques you need to write clean, concise, and riveting catalog copy. This program also includes writing for online catalogs, with information from legendary copywriter Herschell Gordon Lewis and online training tutorials from Jay White. Get it while it’s hot!
(Regular program price: $490)
Secrets of Writing for the Christian Market
It’s an amazing statistic: Last year, one out of three Americans made at least one purchase in a Christian bookstore. Once you digest that little fact, it’s easy to understand why the 41 million Christian consumers represent a $2.1 trillion market. And it’s begging for good copywriters who understand how to “connect” with this special group of buyers.
(Regular program price: $399)
Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
“Cause Marketing,” as it’s become known, is one of the fastest growing niches out there. In Copywriting for a Cause, we show you how to position yourself as a Cause Marketing Specialist — helping companies around the world become better citizens, whether it’s helping the environment… the less fortunate… or encouraging growth and success in less developed parts of the world.
(Regular program price: $197)
Programs to Help You Become a Successful Business-to-Business Copywriting Professional
Kickstart Your B2B Writing Career — with Steve Slaunwhite
Join Steve Slaunwhite, master of the B2B industry and award-winning copywriter, for this two-day, jam-packed guided tour of the B2B market. At the end, you’ll not only have learned a lucrative skill, you’ll know the next steps to take to start building your freelance B2B writing business.
(Regular program price: $129)
B2B Quick Start Guide
Introduction to the B2B Market: How to Use The Business Skills You Already Have to Earn a Six-Figure Income has everything you need to take skills you already have and put them to work earning you a steady, reliable, part-time, six figure income.
(Regular program price: $79)
Modern B2B Copywriting
If you believe the B2B market is for you, then definitely check out this comprehensive program from Steve Slaunwhite — an award-winning marketing consultant and B2B copywriter who’s been writing for clients since the mid-1990s. B2B companies are often desperate to find skilled copywriters to write for them… writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Steve teaches you EVERYTHING you need to be a successful and thriving B2B writer – including a deep dive into each of the projects you’ll have an opportunity to write as a B2B writer: blogs and articles, case studies, white papers, B2B email campaigns, sell sheets, space ads, social media campaigns, video scripts and more
Plus, Steve shares with you his personal writing and business templates… a swipe file of many dozens of the most successful B2B writing projects… along with his experience and expertise in this lucrative niche, which has many benefits, like:
- Surprisingly little competition…
- A seemingly limitless supply of potential clients — over 240,000 U.S. and Canadian B2B companies with more than 50 employees… and many, many others with fewer employees…
- “No-hype” copy…
- Loyal clients willing to give you a steady stream of paid assignments…
- Terrific pay…
- Short, quick assignments…
- The potential to earn up to $2,000 in a single day…
- A lot less pressure to produce a control or hit a home run for your clients.
(Regular program price: $597)
Crash Course in B2B Content
Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.
Loaded with examples and how-to resources — including exclusive step-by-step video walk-throughs — Gordon’s Content Crash Course is the fastest way to launch your career as a well-paid B2B content writer.
(Regular program price: $497)
How to Become a Professional White Paper Writer
White papers are the most overlooked projects in the writing world, despite paying upward of $8,000! These formulaic reports are needed by hundreds of thousands of companies in every industry, with 91% of them calling white papers “one of the two most influential marketing tools” in their arsenal. Learn to write them and earn a “professional-level” income as a writer right out of the gate.
(Regular program price: $495)
Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
There’s one thing B2B marketers can never have enough of: New Leads.
All businesses — Business-to-Business especially — live and die by them. Without a constant flow of new, fresh eager prospective clients, sales dry up and businesses go broke.
Now you can be a savior to all of them!
With AWAI’s program from B2B Master Copywriter Steve Slaunwhite you can help solve the Number 1 problem every B2B marketer has by mastering the skill of lead generation.
- His personal step-by-step guide to building a successful lead-gen career, complete with everything you’ll need to understand the world of lead-gen and why it’s so valuable to B2B clients.
- Templates, tip sheets, and examples for creating outstanding lead-gen emails, sales pages, and web copy. You’ll be able to take on any project with confidence with these resources at your fingertips.
- Big-picture strategies and tactics to make you look like a professional lead-gen consultant from the very start and keep you as a B2B marketing manager’s #1 copywriting choice.
And much more… including a pricing guide and a real-world project simulation. In fact, you’ll be up and running as a Lead-Gen Specialist in a very short amount of time.
(Regular program price: $499)
Writing Email Copy for B2B Companies — Your Complete Guide to Writing and Winning These Profitable Projects
In the world of B2B (Business-to-Business), there’s an often-overlooked writing specialty with massive demand for short projects that are easy to learn and fun to write: writing email for B2B companies! Everything you need to know to start making $800-$1,200 per day with this specialty is covered in Writing Email Copy for B2B Companies by Steve Slaunwhite.
Steve is a Master B2B Copywriter who has worked with B2B businesses for more than 23 years… and he’s been writing B2B email marketing campaigns for over 16 years.
(Regular program price: $497)
Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your Copywriting Success
Copywriting expert Casey Demchak has invented the ultimate door-opening project — Key Message Copy Platforms. These unique documents help businesses organize their marketing campaigns, so their messages are more consistent and effective. Along the way, they save time, save money, and discover a perfect writing partner for all their ongoing projects — YOU!
In this hands-on program, you’ll work with Casey to build your first Key Message Copy Platform… you’ll learn his proven talking points for closing new clients… and you’ll put yourself on an easy path to landing your first client and building the copywriting career you want.
(Regular program price: $497)
How to Write Online Video Scripts for B2B Companies
Online video is the latest trend in Internet marketing — and B2B companies are jumping on it. One of the best ways for a B2B company to announce a new product or solution is to email a quick 8- to 12-minute video to busy business owners and purchasing managers for them to watch on the go. These “get-to-the-point” presentations save everybody time, cost very little to produce, have all kinds of inherent credibility, and, when properly executed, leave a very lasting positive impression. Luckily for you, this relatively new area of B2B expertise is wide open — and screaming for qualified copywriters who know how to write effective scripts!
(Regular program price: $497)
How to Price, Quote, and Win B2B Writing Projects
With B2B companies needing an endless amount of marketing materials, the last thing you want is to be unsure when it comes to quoting the price of your services. With How to Price, Quote, and Win B2B Writing Projects, you’ll learn exactly what price to set for specific projects… how to handle price objections… how to put together a truly persuasive quotation… how to follow up and land the project… and more.
(Regular program price: $199)
How to Write White Papers That Command Top Fees
If you loved the challenge of writing essays and reports in high school or college, you’ll love writing white papers. Because unlike school papers, these can pay you up to $4,000 apiece! Simply put, white papers are 5- to 10-page documents that define a business or technical problem and present a new or better solution to that problem. And, they’re one of the most effective ways for a B2B company to promote its products.
(Regular program price: $497)
Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
Some B2B copywriting specialists make a very nice living from writing “Case Studies” alone. What are they? They’re simply business-oriented “stories” that show how a particular product or service has improved productivity, bolstered profits, increased sales, boosted employee morale, or saved or made money for the client’s customers. Best of all for copywriters who know the secrets to writing them, these fun, super-quick projects can pay between $1,250 and $2,000 a pop.
(Regular program price: $495)
NEW! How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market
If you’re looking for a way to make a consistent, predictable income as a writer while having fiercely loyal clients who pay you every month, writing email newsletters for Professional Service Providers is a great way to do it. You can earn $1,200 to $2,000 a month just by writing these short, fun projects that your clients need to connect with their customers.
(Regular program price: $497)
Creating Email Newsletters for Professional Service Firms: A Step-by-Step Guide
By the time you finish this program, you’ll be able to develop and publish stand-out email newsletters for professional service clients, earning thousands of dollars per month via a predictable, repeating income stream. The projects are short, competition in minimal, and the going rate is $900 each!
(Regular program price: $497)
Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps
With this program, you’ll be able to kick-start your Business-to-Business (B2B) copywriting business with the help of Steve Slaunwhite, AWAI’s B2B expert. Steve will show you exactly — step-by-step — how to get B2B clients quickly, easily, and consistently. The strategies in Getting B2B Clients will help you find prospective clients and exactly what to say to them.
(Regular program price: $497)
B2B Websites: Developing Content that Builds Authority and Generates Leads, Too
There are over 5 million different B2B companies operating in the U.S. and Canada, and most of them share the same problem.
Their websites are terrible.
They haven’t been updated in years.
The copy is hard to read.
There’s page after page of confusing content… jargon-packed descriptions a Ph.D. would be hard-pressed to figure out… no call to action… the contact information is hard to find or missing completely…
Big companies… small companies… they’re all in the same boat.
B2B companies often reserve thousands of dollars for their website projects — and they want a very specific kind of person to help them out.
In this program Dianna Huff shares her 20 + years of web- marketing experience and strategies, that can be applied to any business large or small.
(Regular program price: $497)
Programs to Help You Meet the Ever-Growing Demand for Digital Copy
Ignite Your Web Writing Career in Two Days
Join web writing expert Nick Usborne as he takes you behind the scenes of the industry he pioneered. In two jam-packed sessions, you’ll experience what it really feels like to be a web writer. You’ll find out about the huge variety of projects you can write, the companies that need your services, and the fees you can earn. This is the introduction you need if you’re thinking about writing for the web. And with Nick’s help, you’ll know exactly how to get started.
(Regular program price: $129)
The Digital Copywriter’s Handbook
Writing digital copy is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. So, digital copywriting expert Nick Usborne has agreed to reveal all of his secrets in the most comprehensive program for writing top-notch blockbuster digital copy in record time — regardless of your experience. The Digital Copywriter’s Handbook was just updated to include 13 video training tutorials, 12 essential digital templates, and a mini-library of supplemental resources Nick has put together to make getting started even easier! Plus, Nick has included an extra bonus video where he walks you through landing digital copywriting clients.
(Regular program price: $597)
How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
Businesses need to get found on Google. But, competition for attention and clicks online is fiercer than ever. That’s why you can earn $250 to $1,000 (or more) per page writing “discoverable content” that stands out, ranks highly on Google, and gets found by your clients’ best prospects.
(Regular program price: $497)
Ryan Deiss’ 6-Hour CVO Expert Training
Learn Ryan Deiss’ million-dollar secrets for designing, writing, and optimizing powerful, automated sales funnels for your clients. He gives you in-depth explanations, live case studies, blueprints, and even the fill-in-the-blank templates you need to re-create his “Customer Value Optimization” (CVO) funnels. In just six hours, your web marketing expertise will expand substantially. You’ll have an in-demand but relatively rare skill that makes you the “go-to” expert… and allows you to collect three paychecks for every project, significantly increasing your bottom line — and your client’s!
(Regular program price: $297)
Email Copy Made Easy: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
Master Copywriter Jay White shows you how writing email copy can be the most lucrative copywriting niche on the Internet. Thousands of companies are hungry for email copy as part of their online marketing strategy — for every product they launch… every new email list they create… and every new affiliate offer they want to promote. This step-by-step online program gives you everything you need to know to master the potentially lucrative world of email copywriting — including samples, templates, Jay’s own personal “cheat sheet,” and more.
(Regular program price: $495)
Site Content Audits Made Simple
This innovative program shows you how to educate clients about the web content opportunities they’re missing… and then get hired to fix them!
In this hot consulting sector, you can easily earn $2,500 or more by diagnosing a “sick” website, and then make even more money by “healing” it with your web copywriting skills. You’ll learn how to conduct a professional review of how the client’s web content performs to drive traffic to his site and drive sales activities — and then how to help your grateful client achieve his marketing goals.
(Regular program price: $497)
How to Write High-Value UX Copy
Inside this comprehensive program, you’ll discover everything you need to get started as an in-demand UX copywriter, including…
- How to reset your mindset through a UX lens so you can instantly find opportunities to improve and create a fantastic user experience…
- How to create a fun and engaging personality for your client’s company that readers love interacting with…
- How your powers of empathy and putting the reader’s needs FIRST in everything you write will transform their experience…
- How your devotion to helping your reader first will ultimately turn happy readers into happy buyers, giving your client’s bottom line a MAJOR boost…
- How to use your UX skills as the “clincher” for just about any writing project…
- And much, much more!
You’ll be armed with all the tools, resources, and understanding you need to become a well-paid UX copywriter!
(Regular program price: $497)
Working Effectively with Web Clients: 7-Steps to Making Sure They Love You and Continue Paying You the Big Bucks
Needless to say, to write great web copy for a client, you need to know the structure of a successful website: the role of the home page, what landing pages must do… and how to make it easy for the Web surfer to find and buy products. With Working Effectively with Web Clients, you’ll be able to guide your clients through the critical considerations and decisions involved in creating websites that work.
(Regular program price: $99)
How to Price and Land the Top 7 Web Copy Projects
AWAI’s report, How to Price and Land the Top 7 Web Copy Projects, takes the fear and anxiety out of pricing your online writing jobs.
In this report, Wealthy Web Writer founder, Rebecca Matter carefully breaks down the most common types of web writing projects into their individual components and then gives you a crystal-clear look at the standard fee ranges associated for each component and for projects as a whole.
(Regular program price: $49)
How to Make Money as a Social Media Marketing Expert
YouTube… Facebook… LinkedIn… Instagram… Twitter — more and more, these and other social media sites are playing a major role in how businesses connect with perspective clients. And as a copywriter, you need to know the best strategies for using them. Let Nick Usborne guide you through the ever-changing social media landscape, showing you exactly how you can use social media to position and grow your freelance business.
(Regular program price: $497)
How to Build Email Lists — The Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects, and More Sales
In today’s marketing world, the size and health of a company’s list — the master file of their customers and prospects — can make or break a business. And in How to Build Email Lists, you’ll learn this powerful, valuable skill from a master of the craft, Brian T. Edmondson.
By the time you finish this program, you’ll be able to:
- Build a list in any market, for any client… or for yourself.
- Get prospects interested in your client’s products and services. Brian will show you how to presell them on an offer so that when you tell them to buy, they hit “Order Now.” His tactics will make selling easy and send your marketing response rates soaring.
- Make money from email lists. Your clients will be amazed at what you can do with the names they already have, not to mention what you’ll accomplish with the new names coming in once you shift your focus to generating profits.
- Deliver more traffic where it counts. Brian’s got 12 super-effective methods to share with you so you can deliver high-quality traffic on command and feel like a true Internet genius.
- Have clients send you fat checks and think of you as an irreplaceable asset. You’ll never need to worry about where your next client is coming from again — your existing clients won’t let you go!
(Regular program price: $497)
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success
Not only will writing a blog help you write more and become a better writer faster…
But by learning the very simple secrets to writing a blog, you’ll have one of the most in-demand skills in the copywriting world today…
A writing skill that is one of the fastest paths to earning thousands of dollars in monthly writing fees and retainers writing blogs for businesses…
And thousands of dollars more in passive income from your own blogs.
What’s more, blog articles are one of the easiest forms of persuasive writing to learn… which means you can be up and running as a professional writer in no time…
And with How to Write Blogs for Yourself and Clients, you’ll be learning from AWAI Master Instructor Heather Robson as she shares the top insights and secrets from some of the BEST bloggers in the industry!
(Regular program price: $495)
Blog Writing Pro Master Class
Join blog writing expert Heather Robson for a LIVE, five-day training where she’ll walk you through the entire blog writing process from A to Z… and you’ll come out the other side with a polished blog writing sample of your own!
You’ll learn how to come up with powerful ideas for your blog, what the most popular blog formats are, how to write killer headlines and subject lines, how to craft strong leads for your posts, and how to engage your readers from beginning to end.
All of this information combined with Heather’s step-by-step instructions as well as feedback on YOUR writing will get you up and running as a blog writer in as little as a week.
(Regular program price: $798)
How to Write High Impact Emails
One of the best and easiest ways to break in as a copywriter is to learn the secrets of writing great marketing emails. For the simple reason — emails get read! Many companies send one, two, three emails per day to various lists. And rarely is any one email repeated. That’s a lot of emails! Which is why many companies hire copywriters on retainer — just to keep up with all the emails that need to be written.
We just released a new, very affordable, home-study, email-writing program called How to Write High-Impact Emails — written in collaboration with one of the best email writers in the industry today, Guillermo Rubio. It covers everything you need to know — from writing subject lines that get noticed… to an all-important “call to action” that gets results…
Plus, we’ve loaded the program with plenty of real-life samples and exciting bonuses to make the learning easier and faster.
(Regular program price: $497)
How to Write Engaging E-newsletters: Earn Ongoing Income by Turning Casual Prospects into Devoted Customers
With How to Write Engaging E-newsletters, you get everything you need (and more!) to start writing e-newsletters, including…
- The core 10-part learning program that will teach you how to write fun, informative, engaging e-newsletters for clients AND for your writing business…
- Real-life e-newsletter samples woven throughout the program to illustrate the concepts you’re learning…
- Writing assignments and quizzes to make sure you’re learning at a deep level…
- Deep-dive videos from that further explain key concepts…
- Written feedback and direction on your final e-newsletter writing assignment — which will also give you a polished sample for your portfolio…
- PLUS, you get the Swipe File of e-newsletter examples that the AWAI Training Team has put together…
- And the BONUS reference guide with more expert tips and strategies from top marketers and e-newsletter writers.
With all of these great materials at your fingertips, you’ll be ready to take advantage of this high-demand opportunity in no time!
(Regular program price: $497)
More Exciting Ways to Parlay Your Writing Skills into Lucrative Streams of Cash
How to Become a Sought-After, High-Income Ghostwriter
Ghostwriting for executives, thought leaders, and innovators is a HUGE opportunity for writers, because although business leaders can benefit enormously from writing a book — most don’t have the time or expertise to write it themselves. So they turn to writers to help them — and gladly pay big money for it!
(Regular program price: $497)
Information Marketing for Freelance Copywriters
“A-list” copywriter Bob Bly says, “Online information publishing should be every freelance copywriter’s second business.” This AWAI information publishing course shows you how to generate a second income Fast using your “95% Advantage.”
Bob Bly’s Information Marketing for Freelance Copywriters is a complete walkthrough of Bob’s personal info publishing business.
You’ll get step-by-step guidance, examples, and even see and study Bob’s own profitable info products. In short, you’ll have everything you need to easily replicate Bob’s process and keep your info publishing business simple — and your success predictable.
(Regular program price: $497)
Bob’s Bly’s Ultimate Guide to E-Book Writing Success: A Comprehensive Program to Writing and Selling E-Books for Profit
Bob Bly takes the small, closed industry of book publishing and turns it on its head. In less than 4 hours, he shares with you the exact model he uses to make hundreds of thousands of dollars a year — working only a few hours a week — writing and publishing e-books.
(Regular program price: $249)
How to Create a Course to Grow Your Business and Your Income
If you’ve ever solved a problem for yourself, have experience at a career or job, or have a passion or hobby you do for fun … you have knowledge people will pay for! Discover how to tap into this massive, nearly $1-billion-a-day opportunity …
(Regular program price: $497)
The Ultimate E-Newsletter Cheat Sheet Library
E-newsletters are in huge demand these days as the best, easiest, and most cost-effective way to keep customers engaged and buying more.
In The Ultimate E-newsletter “Cheat Sheet” Library, you’ll get real-life examples of each newsletter “type” and “element” as well as expert commentary on what works and why it works from Pam Foster, one of the top business newsletter writers in the country.
Pam has written literally hundreds of newsletters over the past four decades, so with her cheat sheets at your fingertips, you’ll cut hours off your writing time every time you sit down to write an e-newsletter — just as she does.
(Regular program price: $397)
How to Write Video Scripts
No doubt about it — one of the hottest trends in marketing these days is video. With 86% of businesses uploading an average of 18 new videos a month — and 66% of those businesses planning to maintain or even up their spend on video… video is becoming more and more of a “mainstay” in modern-day marketing. But like any other sales messaging — there’s video that works and video that doesn’t. And in this all-new AWAI program, you’ll learn the simple formula to writing videos that sell, so you can command the $200 to $500 “going rate” for every minute of scripted video!
(Regular program price: $497)
Write Your First Novel or Memoir NOW!
This program demystifies the how-to-write-a-book process as you know it. In its place, you’ll be shown how to quickly and simply how to properly write a novel or memoir… one that is polished and publishable. Published author, Donna Baier Stein’s process is fun and rewarding. And it’s easy to follow. If you follow her simple blueprint and the clear instructions that guide you through each step of the craft of novel-writing… you can have a complete book to show for your efforts before you know it!
(Regular program price: $479)
Grant Writing Success: Opening the Door to Financial Opportunity
Another great way to supplement your income while perfecting your copywriting skills — learn how to find cash for thousands of needy organizations by submitting grant proposals to any of the thousands of government and private foundations. This program, written by a grant writing expert who’s successfully secured tens of millions of dollars in grants for over 30 years, shows you the secret structure to a successful grant application… plus, how to match nonprofit organizations with the proper funding organizations, how to set up a profitable little grant writing business (for no money) in your home, and much more.
(Regular program price: $497)
How to Successfully Write and Publish Children’s Books
Many AWAI members have told us they’d love to write a best-selling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.
(Regular program price: $246)
Desktop Marketing for Success, Independence, and Income
So many businesses out there are screaming for people who can do more than just write great sales letters. They also need space ads, press releases, newsletters, and website content. Desktop marketer Donna Doyle shows you, step by step, how to cash in on all this “hidden” demand… and how she was able to make $156,250 in one year working five hours a day with just a phone, a computer, and some basic copywriting skills.
(Regular program price: $190)
How to Build, Write, And Grow Your Own Money-Making Website
As a copywriter, you already know how to write copy that sells. Why not do it for your own website — and generate thousands of dollars a month in easy, passive income?
Now you can… with website expert Nick Usborne’s unique program that walks you through the process of turning any hobby, interest, or passion you may have into a fun and profitable website and business.
You’ll learn how to structure a simple site so it’s up and running quickly, load it with exciting and sales-oriented content, and drive people to your site without spending a fortune. Plus, by using Nick’s proven “affiliate marketing strategy,” you can make thousands of dollars a month without having a single product of your own to sell. No selling… no shipping. You just guide people from your site to the sites of companies with relevant products to sell — and get paid for every sale!
(Regular program price: $495)
Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit
It’s the ideal “part-time job” for any COS member — and a great way to generate extra money while perfecting your craft. Simply offer your services as a “researcher” to working copywriters. There’s a huge demand, the pay is good (as much as $50 an hour just to “surf the Web”), and you learn while you do it. This program — which is being snapped up by AWAI members at a record pace — gives you all the secrets and shortcuts to generating top-notch research on any topic… and shows you how to get hired by working copywriters! Plus, Circle of Success members can use the program to learn powerful researching tricks for their own writing projects!
(Regular program price: $129)
Secrets of Becoming a Publicist: A Simple, Step-by-Step Guide to Boost Your Income and Enjoy the Satisfying and Exciting Life of a PR Pro
The persuasion skills you master as a copywriter aren’t just for selling products and services. You can also use those skills to generate publicity and reshape public opinion on behalf of businesses and community groups, large and small. Press releases, letter campaigns, awareness programs — they all require persuasion to succeed.
As a copywriter, you’re just the person to deliver the “power of the press” (and Internet!) to clients looking to improve their image and boost sales — quickly and cost-effectively.
Running a PR business is a perfect spare-time business for copywriters who want to expand their services… create a new stream of income… help businesses grow… and have some fun. It’s inexpensive to get started… and much easier than you may think. AWAI teamed up with PR pro Melanie Rembrandt to create a step-by-step guide that gives you everything you need.
(Regular program price: $199)
Self-Fulfilled: How to Be a Writer and a Publisher
Whatever your passion, you can immerse yourself in it AND make a six-figure income. This program is full of practical publishing ideas and case studies that could be your direct ticket to the fulfillment you’ve always wanted in life.
(Regular program price: $499)
The Pro Resume Writer Program
Resume writing is one of the most popular little “side businesses” among AWAI members — and this program gives you everything you need to start and run a successful spare-time, or full-time, resume preparation service. With our detailed guidelines, writing resumes is fun, quick, and easy. And guess what? With so many people looking for jobs these days, the demand has never been greater!
(Regular program price: $197)
Speech Writing Success! The Craft and Business of Speech Writing
It’s not just politicians who hire speechwriters. Lots of businesspeople who don’t have the time (or skill) to write their own speeches would gladly pay you to do it for them. Speech writing is in big demand and pays well. Plus, many of our core copywriting principles go into writing a great speech! With Speech Writing Success! The Craft and Business of Speech Writing, you can start capitalizing on this under-served market right away. You’ll learn how to find your clients voice… research methods… 5 rules of engagement…and much, much more…
(Regular program price: $497)
Programs for Growing Your Business and Getting New Clients
Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between
Whether you’re someone who loves putting yourself out there and talking with people… or you prefer to stay hidden behind your computer screen… or even if you’re somewhere in the middle… you’ll find proven client-getting strategies in this program that you’re comfortable using and that suit your personality.
These methods are taught by some of the most in-demand copywriters working today, who use them personally to find and land high-paying clients. You’ll hear from A-listers like Bob Bly and Nick Usborne, successful AWAI members like Steve Maurer and Heather Robson, as well as many others who have mastered the art of getting clients.
Their methods are easy to use — even if getting clients has been a sticking point for you before. And many of the experts have included additional resources like checklists and templates to support your efforts.
Best of all, it only takes ONE of these strategies to start landing great clients and earning stead writing fees.
(Regular program price: $995)
Freelance Writing Business Success
Specific answers to hundreds of questions about starting, running, and marketing your own $100,000-a-year freelance writing business — all in one place.
Nothing is left in doubt… everything from information about setting up your home office and business structure to organizing your “Swipe File” and negotiating fees. Checklists, step-by-step systems, and articles from Master Copywriters are included. Recently updated with numerous suggestions for marketing your new freelance business in a variety of media, both offline and online. Avoid years of trial and error and start your freelance business on a solid foundation. No copywriter should begin his or her career without this invaluable resource.
(Regular program price: $199)
The Legalities of Copywriting Made Simple
Many AWAI members asked us for this: all the do’s and don’ts when it comes to the legalities of copywriting and the direct-mail industry. What you can and can’t say… what kind of back-up you need to support various claims… rules on testimonials and endorsements… and so much more.
These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And the rules concerning financial copy are entirely different from, say, the rules for health copy… or fundraising promotions… or even consumer product letters. So, we did what our members have been asking us to do for years: With the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) “layman’s guide” to avoiding legal pitfalls with your copy.
For a copywriter or direct-response publisher, this powerful resource is as crucial as a dictionary or thesaurus.
(Regular program price: $149)
Essential Templates for Your Copywriting Business
Successful writers know that building a great copy career involves more than simply writing good copy. You also need to be able to interact with your clients like a professional and properly manage the administrative and “business end” of all your projects. And the fastest way to ensure you look like a pro, right from the start, is with AWAI’s toolkit, Essential Templates for Your Copywriting Business.
You get every business-critical document and ready-to-use template working copywriters need, including a New Prospect Intake Checklist… a Fee Schedule… an Invoice Template… a Project Time Frames Reference Sheet… a Copywriting Quality Checklist… a Prospecting Email Template… a Website Home Page Checklist and much more!
(Regular program price: $197)
Getting Your First Client
Many AWAI members have landed their first paying client just by following the simple and proven roadmap outlined in Getting Your First Client. They've gone from total beginners to fully booked-up calendars. And nothing about their success was accidental. It's all available to you here, using these tools to launch your writing career.
(Regular program price: $199)
AWAI’s Simplest Guide to Pricing Copy Projects
Pricing your copywriting services accurately, quoting projects, and talking about money with confidence are very important parts of running your freelance business. But, if you’ve never run a freelance business before… Or “talking numbers” has never been your strong suit… Or you don’t even know what ballpark to start in… Then AWAI’s Simplest Guide to Pricing Copy Projects is the solution you’ve been looking for.
This is the comprehensive yet simple guide for copywriters who want to quote, price, and negotiate fees like professionals — without fear or emotion. Step-by-step, creative business expert and negotiator Ilise Benun will help you finally feel completely confident running the “money side” of your business.
(Regular program price: $297)
Effective Networking: The Fastest Way to Win Clients and Grow Your Business
When was the last time you had a casual conversation worth $100,000 in new business to you? Or a $10,000 email? With this exciting program, you could have them all the time — with just about anyone you meet. Use this tool to effectively launch a new business or dramatically improve an existing one.
(Regular program price: $179)
How to Choose Your Writing Niche — Your Step-by-Step Blueprint for Choosing a Profitable Niche That’s Right for You
No matter where you are in your copywriting career, you can start attracting your ideal clients faster by using the same marketing system Pam Foster used to land 7 ideal clients in 7 weeks.
(Regular program price: $199)
Making the Leap: A Practical, Hands-On Guide to Getting From Wherever You Are… to the Freedom, Independence, and Financial Rewards of Living The Writer’s Life!
This special program shows you, step-by-step, how to go from working for someone else to being a successful, in-demand freelance copywriter. It includes the 7-part video bonus series Fast Start Guide to a Thriving Copywriting Business, which prepares you for the day you confidently say, “I quit!”
(Regular program price: $129)
Marketing Confidence: Learn to Love Marketing Your Business
Over a period of just a few days, you’ll learn how to market and promote your services… in a way that feels comfortable for YOU. Not weeks, or months, or years — days. Nick Usborne will give you the same exact approach he’s used to earn big fees and work with clients, all while having more free time to do the things that are important to you.
(Regular program price: $497)
3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day
Transform the way you do business just 3 minutes at a time! Join the "likable expert" Michael Katz for a unique video coaching series exclusively designed for busy writers.
In 3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day, you get 36 specially-made coaching videos. From pricing to landing clients to ongoing marketing tactics, each short, powerful video will make running your business feel fun, easy, and natural.
(Regular report price: $179)
Bob Bly’s Getting Clients Weekend Home Study Program
Learn how to build a rock-solid business, master your niche, create a stellar freelance website, negotiate the best contracts and so much more with Bob Bly's Getting Clients Weekend Home Study Program. During the live Getting Clients Weekend event, Bob took attendees inside his decades of copywriting experience, providing them with the wisdom, secrets, tools, documents and strategies for landing high-paying, top-notch clients. With the home study program, you get all of the live event materials.
Over 15 hours of audio and video presentations from Bob and his special guests.
(Regular program price for the program: $495)
Bob Bly’s “Get Clients in 30 Days” Challenge
In this 6-part teleconference series, Bob Bly and his expert guests show you not only how to get all the clients you need — but how to get the kind of clients you want, too.
(Regular program price for the series: $249)
Writer’s Starter Kit: Everything You Need to Set Yourself Up as a Professional Writer
Now you can set yourself up as a professional writer — this weekend. The Writer’s Starter Kit is your step-by-step guide to quickly setting up and launching your freelance writing business. It’s designed from the ground up to be the easiest, most accessible way for creative people like you to go from “aspiring” to “working” writer as quickly as possible.
You’ll see what things you need to get in place before you “open up shop,” like how to track your writing income and how to “officially” set up and launch your business.
You’ll decide which copywriting services to offer… what to charge… how to approach prospective clients (and where to find them)… and so much more.
(Regular program price: $249)
Get Writing Clients NOW: 21-Day System
Start getting copywriting clients and paid projects in 21 days with Ilise Benun, influential copywriting coach and mentor. Ilise gives you the exact steps real freelance writers use to find clients and get freelance-writing jobs. After the 21 days, simply repeat the proven process and bring more clients to you, when you need them.
Best of all, no more worrying if you’re doing it right. Follow Ilise’s instructions, fill-in-the-blank templates, and examples, as she walks you through exactly what she does — and what she’s helped other writers do — for more than 30 years: get clients.
(Regular program price: $249)
Copywriter Concierge
Get ready to go from “wanting” to be a paid writer… to working with clients, getting paid, and building the life you love — FAST.
With Copywriter Concierge, you get access to a Concierge Team, who is there to answer your questions as they relate to building and growing your writing business.
It’s the simplest and quickest way to transform your writing skills into the kind of income that gives you the lifestyle (and freedom) you want.
(Regular program price: $2,364/year)
Everything You Need to Know About the Lucrative World of Graphic Design
Graphic Design Success!
Learning the simple, basic skills you need to be a direct-mail graphic designer, it turns out, is not as difficult as you might think.
AWAI’s Graphic Design Success is the only comprehensive program on direct-marketing design that shows you the five common elements of a direct-mail package and how to design them for maximum effectiveness… how to make the layout of a page “come alive” and grab your reader’s attention… the secret to stirring your reader’s emotions with typefaces, color, and graphics to get him in the “buying mood”… and much, much more.
By the time you finish this program, you’ll have real-world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct-marketing design than 99% of the other freelance graphic designers out there.
(Regular program price: $290)
The Copywriter’s Six-Figure Design Library
From designer extraordinaire Lori Haller — this is unlike any graphic design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business. You simply decide what you want your sales promotion to look like — a simple letter, a special report, even a full-color magalog. Then you go to your Design Library, select from the 13 ready-to-go print formats, drag your copy into the open space, and… voilà!… you have yourself a professionally designed direct-response marketing piece! Or, if you choose to focus on online copy design and layout, Lori has created templates for a landing page, sales letter page, sign-up page, order device, assorted banners and bursts, and much more.
Aside from all of Lori’s professional templates, you get complete instructions on how to use them… and all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums.
(Regular program price: $5,141)
Programs You Can Use to Make More Money and Accelerate Your Success
NEW! How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer
AI is not something copywriters should fear… It’s a tool that will only make copywriters more successful!
In this training, you’ll get the chance to “look over the shoulder” of an A-level copywriter who’s been using AI himself for nearly two years — Guillermo “G” Rubio.
G will teach you everything he’s learned about working with and maximizing the power of AI as a copywriter, from using it to create outlines to writing simple emails.
(Regular program price: $995)
Virtual Business Building Intensive On-Demand
AWAI’s Virtual Business Building Intensive On-Demand is a proven training method that you CAN build a successful freelance business in less than 30 days.
This is your rare chance to have seven business-building coaches lead you step-by-step through launching a writing business that attracts clients who desperately need and want your services — all from the comfort of your own home.
You’ll choose your niche, build an online presence with LinkedIn and your own impressive website, begin attracting a steady stream of prospects, learn how to close them into clients, negotiate higher fees, and much, much more.
Watching each session and following the expert’s guided instructions will remove any guesswork as they show you the exact strategies they personally used to build successful writing businesses. Follow along and you’ll be launching your freelance writing business in just 30 days.
(Regular program price: $1,995)
Build Your Freelance Website in Four Days
“Intimidating.” “I don’t know where to start.” “Too technical.”
Those are just some of the responses we’d expect to get when we say every freelancer must have his or her own website to promote themselves and their work. So, AWAI’s resident web guru, Rebecca Matter, got together with some of her best web-expert friends and produced a four-session (one hour each), step-by-step webinar series on how to build, write, and launch your very own website… for under $100.
Just to be clear — this is not about the “theory” of building a website. It’s a roll-up-your-sleeves-and-do-it program where, at the end, you “flip the switch” and take your actual website — content and all — live on the Internet. If you’ve yet to set up a website, one of the first things you need to do is watch — and follow — this amazing webinar series!
(Regular program price for the series: $497)
Create Your Own LinkedIn Profile in a Day: Your First Step Toward Attracting Valuable Clients
LinkedIn is the one place you can be certain all your best prospects are hanging out… looking to make connections with writers like YOU… Thanks to business-building expert Ilise Benun’s proven formula, you’ll get your professional LinkedIn profile up in a day and start attracting valuable clients.
(Regular program price: $197)
Bootcamp On-Demand
Get every presentation, every tip, every secret, every selling strategy revealed at Bootcamp — bundled together with all the relevant handouts, guides, examples, and backup material… delivered to you in a complete, concise, “learn at your own pace” package. Plus, you get access to the Spec Assignments offered during Job Fair.
*Not available for sale, but as a Circle of Success member, you can request access to the recordings and the materials from the LIVE event.
(Regular program pricing: $2,495 to attend the live event)
Profitable Freelancing: The Definitive Guide to Earning More Money From Day One
Successful web copywriter, author, and coach Nick Usborne outlines nine groundbreaking strategies to “gap hunt” and maximize your income… be a Constant Marketer… build an audience of prospects for your website… utilize his innovative Step-Up Principle™ and Circles of Income Method™ to make every month your best month ever… and much more.
(Regular program price: $297)
The AWAI's Accelerated Income Goals System — A Guaranteed Approach to Perpetually Increasing Success
Ever wonder what separates regular folks from the ultra-successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me — they’re just more focused on their success. And, whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their potential.
International marketing expert and Master Copywriter Joe Vitale calls it “The Law of Attraction” — the simple idea that once you eliminate the five “roadblocks” that are secretly sabotaging your success, success can’t help but find you. And in this special guide written especially for up-and-coming AWAI copywriters, he gives you a step-by-step plan for removing these obstacles from your life forever, once and for all opening the door to wealth and prosperity.
(Regular program price: $129)
The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting
One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because, as a copywriter, you have a very valuable skill: You are a master of the art of persuasion. And that’s a skill every business needs — to sell products, attract new customers, motivate and teach employees, and so on. So, not only can you market your copy to businesses everywhere — you can also market your knowledge.
Consulting, copy critiquing, training in-house copywriters and marketers, presenting at company events and sales meetings — there’s a huge market for all these things. In this e-book, direct-response copywriter, critiquer, consultant, trainer, and speaker Don Hauptman shows you how to turn the very specific and in-demand knowledge you have into an endless supply of “non-writing” income.
(Regular program price: $79)
How to Find a Mentor You Can Trust
Every successful person on planet Earth has had a mentor they could trust.
It is an indispensable part of the formula for winning in life. It is a major part of the formula for winning with an online business and making a safe, secure, on-going income.
Inside you’ll discover powerful, easy-to-apply secrets not only to finding a mentor who will help you succeed, but also to building a secure online business that will provide you a steady income month-after-month
(Regular program price: $49)
Meditation for Writers: Accessing the Writer Within
Quiet your mind and unleash your creativity with the power of meditation. On this 21-day journey, Dr. Annette Annechild guides you through daily meditations designed to help you silence your inner critic, overcome writer’s block, and increase focus (and MUCH more). You’ll experience increased creativity and spend more productive writing time “in the zone”… while achieving financial success, personal fulfillment, and professional satisfaction faster. Create your ideal writer’s life just by popping in your headphones, closing your eyes, and letting Dr. Annechild’s rich voice soothe you into relaxation in Accessing the Writer Within: The 21-Day Meditation For Writers Program.
(Regular program price: $59)
And don’t forget about these COS-only benefits:
- Online “Study Rooms”: Your online “academic library” is a place where you can go and find hundreds of writing tools through a series of exclusive online “Study Rooms,” that will allow you a more in-depth focused learning environment.
These benefits alone have a very conservative value of $2,000 per year — $10,000 over the first 5 years of your writing career!
Plus, you get all these special reports, guides, e-books, and recordings from the AWAI Library of Classic Special Reports.
Over $2,694 worth of resources (and growing), right at your fingertips including:
Complimentary online access via the Resource Library: Reading Room, to these AWAI-published books and the other classics below:
- The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
- Bob Bly’s How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales
- Great Leads: The Six Easiest Ways to Start Any Sales Message
- Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
- Persuasion: The Subtle Art of Getting What You Want
And, this treasure trove of classic resources any copywriter would covet…
- Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know
- Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals
- 20 Masters Tips
- 20 More Masters Tips
- Conquering the Tyranny of the Blank Screen — Eliminating Fear and Procrastination When Facing Writer’s Block
- Finding a Winning Tone, Style, and Voice for Your Copy
- Mastering the Art of Persuasion — Copywriting Secrets of the Masters
- Conversations With the Masters: Interview With Arthur Johnson and Bob Bly
- Copywriting for Nonprofits: Interview With Kimberly Seville (audio)
- Copywriting for Nonprofits: Interview With Madeline Stanionis (audio)
- Copywriting for Nonprofits: Interview With Mal Warwick (audio)
- The Art of Persuasion: How to Get What You Want Through the Power of the Word
- How to Prospect Successfully (audio)
- Insider Secrets for Making Money Writing Copy Online (audio)
- Promoting Yourself (audio)
- Breaking Into the Top-Paying Market: Consumer Newsletters (audio)
- 5 Steps for Establishing Your Reputation as a Top Copywriter in Your Field (audio)
- Entering the Lucrative World of Writing for the Healthcare Market (audio)
- Writing for the Corporate Communications and Marcom (Marketing Communications) Market (audio)
- The Ultimate Secrets of Freelance Copywriting Success (audio)
- Writing for the Information Products Market (audio)
- How to Get Out of a Slump (audio)
- Writing for the Business-to-Business and High-Tech Markets (audio)
- How to Write a Book and Get It Published (audio)
- Prospecting for New Business (audio and transcript)
- Conversations With the Masters: Interview With Don Mahoney and John Forde
- How to Quickly Become a Published Author: The Secret of Children’s Magazines
- Secrets of a Master: Less Is More — Confessions of a Word-a-Holic
- Succeeding in the Children’s Non-Fiction Market: Interview With Kieran Doherty
- Developing a “Hands-on” Approach to Catalog Copywriting: Helping the Customer Experience the Merchandise
- Secrets of Writing Blockbuster Financial Market Controls: Interview With Clayton Makepeace (audio and transcript)
- Secrets of Writing Blockbuster Financial Market Controls: Interview With Sean McCool (audio and transcript)
- Secrets of Writing Blockbuster Financial Market Controls: Interview With Marcella Allison (audio and transcript)
- Secrets of Writing Blockbuster Financial Market Controls: Interview With Julia Guth (audio and transcript)
- Copywriting for Nonprofits: Interview With Jerry Huntsinger (audio)
- Make Money Writing Catalog Copy (audio and transcript)
- Make $3,000 a Project Writing White Papers, Brochures, and Other “Marketing Collateral” (audio and transcript)
- Writing for the Self-Help and Biz-Op Markets (audio and transcript)
- What’s New in B2B Copywriting? (audio and transcript)
- “Power Start” Teleconference Series Recordings (audio)
- The 62 Most Commonly Asked Questions Beginning Copywriters Ask About Getting Clients
- The Copywriter’s 7-Step Wealth-Building Plan: Turn Yourself Into a MILLIONAIRE in Just 10 Years!
- The Designer’s Guide to Buying Software: Everything You Need to Know to Choose the Right Software for Your Graphic Design Business
- A Cheater’s Desk Reference for Copywriters: 27 Tips, Tricks, and Techniques to Help You Work Less and Make More
- 9 Fundamentals of Good Writing
- 101 Story Ideas for Children’s Books
- The Secret of Capturing Children’s Attention
- A Secret Technique for Getting Your First Piece Published!
- Analyzing Response Rates
- How to Identify and Appeal to Your Prospect’s Core Buying Emotion
- The Power of the Offer
- Secrets of a Killer Swipe File
- Social Science Techniques in Copywriting
- Niche Marketing” Special Report
For those benefits with a † in front of the value, that indicates an estimated value only as they are not offered outside of Circle of Success membership.
Plus deep, deep “Circle of Success Only” discounts to resources, events, and products offered by our friends and partners…
In all, over $160,000 worth of programs, resources, mentoring, coaching, online learning and more… Plus, any new AWAI programs and resources we add in the future.
Also for Circle of Success Members Only:
Programs from AWAI partners… where Circle members get HUGE discounts on optional training resources from partners we trust — people like Dan Kennedy, Bob Bly, Carline Anglade-Cole, and others who have played pivotal roles in teaching and hiring AWAI members!
(More Details When You Sign Up)