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How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
A Mini Master's Lesson in Writing Winning Headlines
October 22, 2001 (09:54:44 am)
A quick tutorial in how to write masters-level headlines for your direct response packages.
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