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How to Get Your Prospect to Say Yes to Your Offer
July 10, 2017 (06:44:55 am)
Every prospect reading your sales letter is having an internal conversation on whether to pull out their wallet or not. Here’s how to get them to say yes.
Know Your Audience and You’ll Nail the Right Headline
June 05, 2017 (06:29:41 am)
When you know your audience, you can craft eye-catching headlines that work. Learn the NEW way to write winning headlines and game-changing subject lines.
How You Answer This Question Determines the Fate of Your Big Idea
May 29, 2017 (06:35:50 am)
Writing a sales letter is easy. The difficult part is coming up with the Big Idea. Answering this question will determine the strength of your Big Idea.
A Hidden B2B Copywriting Niche
May 11, 2017 (02:34:45 pm)
Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.
5 Ways to Improve Your Cold Email Pitches
April 13, 2017 (02:31:18 pm)
Cold email pitches can be an effective way to land new clients. Use these five tips to make your emails stand out and get read.
These 12 Copywriting Projects Can Make You Unbelievably Rich
March 20, 2017 (06:56:44 am)
When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar.
How Copywriters Find Big Ideas to Pull in Readers and Get Results
March 15, 2017 (02:20:47 pm)
When copywriting, the right big idea will make all the difference in the success of your sales package. See how top copywriters find their big ideas.
Negotiating a Copy Bonus is Just as Lucrative as Copywriting Royalties
February 20, 2017 (06:09:48 am)
Copywriters love getting royalty deals from their clients, but if you can’t get one, negotiate a bonus for yourself instead.
The Mixed Martial Arts Technique That’ll Sharpen Your Copywriting Skills (Without the Blood, Sweat, and Tears)
February 06, 2017 (06:29:02 am)
Apply the technique fighters use to learn new moves to your copywriting training. See the whole concept, practice the parts, and put it back together.
The Six-Figure Copywriter’s Slacker “Crib Sheet”
November 21, 2016 (06:44:43 am)
The simplest and most obvious way ever invented for making a six-figure living online and in just minutes per day.”
Discover the Hidden Gold in Your Background
November 17, 2016 (06:59:52 am)
There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.
How to Tell the Difference Between Good Sales Copy and Bad Sales Copy
September 26, 2016 (06:43:49 am)
Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
May 30, 2016 (06:46:40 am)
Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
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