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Why Clients Rewrite Your Copy (and How to Handle It)
April 14, 2003 (04:15:38 pm)
Bob Bly provides tips on how to work with clients who rewrite your copy.
Boost Your Sales by Having a Contingency Plan
February 10, 2003 (03:52:46 pm)
Michael Masterson shows you how a contingency plan can boost your sales.
The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
August 05, 2002 (08:12:41 pm)
Discover five methods for closing your sales promotions.
12 Ways to Use Lift Notes to Boost Response
July 08, 2002 (08:30:52 pm)
John Forde gives you 12 strategies you can use to write better lift notes.
Marketing Insight: Michael Masterson on Fear and Greed
May 13, 2002 (09:08:19 pm)
Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.
The Master Copywriter's Checklist for Creating Irresistible Offers
April 22, 2002 (09:13:55 pm)
The offer is critical to a promotion's success—learn how to create an irresistible offer.
Interview With a Pro: Porter Stansberry Reveals How He Got Started As a Copywriter – and the Secret of the Big Idea
January 28, 2002 (04:38:51 pm)
In an interview with Porter Stansberry you learn how to get started as a copywriting and how to capture a compelling big idea for each package that you write.
Five Absolute Essentials for Making It as a Copywriter
December 17, 2001 (10:18:49 am)
John Forde tells you what you need to make it as a freelance copywriter.
A Mini Master's Lesson in Writing Winning Headlines
October 22, 2001 (09:54:44 am)
A quick tutorial in how to write masters-level headlines for your direct response packages.
Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)
Arthur Johnson reveals his secrets to writing successful copy.
Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
June 18, 2001 (01:21:04 pm)
Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.
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