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The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
3 Ways to Get Writer’s Block Out of Your Life Permanently
January 18, 2010 (02:07:08 pm)
Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.
Benefits That Sing and Soar – In Five Simple Steps
November 02, 2009 (09:27:54 am)
Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
Empty Pages
October 12, 2009 (05:37:57 am)
Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
April 07, 2009 (02:44:17 pm)
Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.
How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)
Discover the names and websites of 10 top mailers in the banking industry.
Do Johnson Boxes Still Work?
September 23, 2008 (08:07:40 am)
Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.
The Five Most Popular-and Lucrative-Niches for Copywriters
August 20, 2008 (09:23:16 am)
Copywriting Coach, Chris Marlow shares the top five niches for copywriters.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
Copywriting's Biggest Challenge
July 10, 2008 (05:14:37 pm)
When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
Paul Hollingshead on Building a Successful Career As a Financial Copywriter
June 17, 2008 (11:55:48 am)
Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.
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