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Bob Bly’s 25-50-25 Rule
By Will Newman
January 26, 2015 (06:53:39 am)

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Clayton Makepeace on the Astonishing Power of Fear
By Clayton Makepeace
December 15, 2014 (06:09:10 am)

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Know Thy Prospect
By Clayton Makepeace
December 08, 2014 (12:44:52 pm)

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer
By Clayton Makepeace
December 08, 2014 (12:24:22 pm)

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Never Deceive Your Prospect…BUT…
By Will Newman
September 15, 2014 (06:15:45 am)

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.

Grab Your Prospect by the Eyeballs
By Clayton Makepeace
July 24, 2014 (05:57:26 am)

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Billions of Dollars of Marketing Research for Free
By Clayton Makepeace
July 22, 2014 (05:23:02 am)

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time
By Clayton Makepeace
July 21, 2014 (05:55:40 am)

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

Developing Experiential Confidence - Being a Fearless Best Friend to Your Prospect
By Tim Garrett
July 09, 2014 (06:13:46 am)

Developing experiential confidence helps you take your copywriting to a new level. It gives you a way to create deeper connections with your audience.

The Copywriter Who Changed My Life
By Will Newman
June 09, 2014 (06:30:21 am)

Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.

Don’t Be a Copywriter!
By Will Newman
May 26, 2014 (06:22:42 am)

Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.

Don't Overspice Your Copy...
By Will Newman
March 24, 2014 (06:38:09 am)

Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.

Learning From 8th Graders How to Strengthen Your Copy
By Will Newman
February 24, 2014 (06:22:11 am)

Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.

How "Structural Priming" Will Make You a Better Copywriter
By Will Newman
January 13, 2014 (06:42:38 am)

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

The Most Powerful Words in Your Writing...
By Will Newman
November 25, 2013 (06:23:19 am)

The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.

The Heartbeat of Powerful Copywriting
By Will Newman
March 04, 2013 (07:35:17 am)

Will Newman goes over some basic differences in verbs to breathe life into your copy.

Waste Not, Want Not
By Mandy Marksteiner
February 13, 2013 (06:21:47 am)

Ideas are something that can easily be repurposed. Mandy Marksteiner provides some ways to make old ideas new again.

Your Real Prospect is Closer Than You Think
By Will Newman
February 04, 2013 (06:29:45 am)

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.

If You Can Talk, You Can Write
By Bob Sands
January 23, 2013 (06:23:16 am)

Bob Sands learns the secrets of dictation, and tells you how they can help improve your copywriting.

The “Heart” of Every Company
By Megan Tyson
January 09, 2013 (06:11:09 am)

As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.