AWAI Verified™ Copywriting Specialists
What Our Certification Programs Mean to You
When you see a badge with this AWAI Verified™ seal, you know it stands for the highest level of achievement in a copywriting or content-marketing specialty.
Copywriters who earn this badge have completed an advanced training program from AWAI (American Writers & Artists Institute) — where they must pass a challenging test and send in a writing assignment that demonstrates their new skills.
In short, AWAI Verified™ Specialists have completed the highest level of training here at AWAI.
Since 1997, AWAI has led the industry in training high-caliber copywriters and content writers with the marketing skills most needed by businesses today. To become effective freelance writers, our members can choose to study and complete AWAI foundation programs, mid-level programs, or the most advanced: AWAI Verified™ certification.
AWAI Verified™ Specialist certification programs cover the following skills, with more coming:
- Case Studies
- Chatbot Marketing
- Direct-response Sales Letters
- Emails
- SEO Copywriting
- UX (User Experience) Copywriting
- Video Scriptwriting
- Website Content Audits
- White Papers
Here’s why the AWAI Verified™ badge represents a serious symbol of accomplishment.
- Members must complete a rigorous and structured curriculum taught by a leader in his or her field.
- Members must complete and pass writing assignments reviewed by our Academic Advisory Board (consisting of industry pros) and must demonstrate a thorough understanding of the principles and best practices for that area of study.
- Finally, members must complete a final test to show they have mastered the key concepts and techniques needed to execute the skill they’re learning at a high level.
When members successfully completes all three criteria, they earn their certification as an AWAI Verified™ Specialist in their area of study.
- For writers — this allows you to show prospective clients you’re well-versed in this specialty and gives you an edge over the competition.
- For marketers and business owners — this gives you an added layer of confidence that the writer you’re about to hire has proven insights into the specialty and can successfully execute the job you need them to do.
AWAI is happy to verify that a copywriter displaying any of the above achievements has passed the requirements. Simply send us a request at the link below.
