Congratulations to Michele DeKinder-Smith, Spring 2024 Winner of AWAI’s Site Content Audit Challenge
— Awarded $2,000
Michele DeKinder-Smith received the big news on April 10 that she has become the latest champion of AWAI’s $2,000 Site Content Audit Report Challenge.
As part of the ninth round of our training program Site Content Audits Mastery & Certification, participants could become an AWAI Verified™ Site Content Audit Specialist. During this live eight-session program, they followed a step-by-step method for evaluating websites and pinpointing areas for improvement, using a 21-point “best practices” checklist and other tools.
This program was taught by Pam Foster, a pioneer in auditing website content for companies … looking specifically at how content (messages and flow) performs to bring in search traffic, leads, and sales while standing out from the competition.
Class members were given the challenge of turning in a complete 10-page Site Content Audit Report for a real client — a local, independent pet-supply store in Portland, Maine. Members were eligible to earn the $2,000 grand prize for the best report. They also took a test to demonstrate their understanding of the lessons and earn their AWAI Verified™ Site Content Audit Specialist certification.
Beyond meeting all the requirements, Michele’s report was thorough, positive, encouraging, and packed with highly useful information for the client. It was well presented with a conversational and helpful tone, setting the reader up to be excited about the report and how it will help their business.
The reviewer for this program noted, “Congratulations on doing such an outstanding job! You’ve included a lot of useful information for the client and defined an excellent path of what to do next.”
Here’s what our winner had to say when she learned her report was the top choice.
👏 Michele DeKinder-Smith 👏
Michele said, “It was really about — how do I take all this amazing content that I learned how to generate and organize it in a logical way that was compassionate and would lead the client through the learning without getting overwhelmed? This approach was my solution.”
Congratulations to Michele and to all Site Content Audits participants who submitted a report!
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