October 2015
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
