Quick Tip:
How to Boost Impact with a Scholar’s Margin

When you want to kick your design up a notch, why not try a scholar’s margin? This is a wide margin that runs down the outside edge of each page, creating a wide band of white space.

It’s a great area to place pull quotes, art, photos, captions, or text boxes.

Want to break up a long block of type? Extend a pull quote or piece of art from the column into the scholar’s margin.

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The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »


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Published: August 9, 2007

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