News
- LAST CHANCE: Save $200 on Writers Club Membership Save 80% on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.
- ENDING TODAY: Your $500 in AWAI Credits There’s not a lot of time. We want to make sure you saw the $500 in AWAI credits you have access to through our Build Your Own Money-Making Website Incentive Plan.
- Valerie Halmrast Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop Congratulations to Valerie Halmrast, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

The Writer’s Life
- Being a Copywriter is like Riding a Wild ’n’ Crazy Roller Coaster... Tiara Cole shares three lessons that she hopes will help you face your fears — and stay on your ride toward a successful copywriting career...
- Why Every New Copywriter Should Build a Money-Making Website Andrew Murray shares two good reasons why every new copywriter should build a money-making website.

2007 March

March 2007

Name: American Writers & Artists Institute
Address: 220 George Bush Blvd D, Delray Beach, FL, 33444
Telephone: 866-879-2924

Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
By Scott Rempe
March 20, 2007 (09:32:53 am)

Scott Rempe shares Michael Masterson's technique for discover core benefits.