Newest Articles
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News
- What Happens When People Stop Clicking? For years, businesses measured their online marketing success by how many people clicked through to their websites and sales pages. But more and more, people are getting answers directly from search engines, AI tools, and social media. They may never visit your client’s website at all. Which raises an interesting question: How do businesses attract customers who never click?
- Bootcamp 2026 Speaker Spotlight: Bonnie Fanning In addition to co-hosting this year's Bootcamp, Bonnie Fanning will show you how she's built her own business helping executives turn their knowledge and experience into compelling LinkedIn content… and how you can get started.
- Bootcamp 2026 Speaker Spotlight: Andy Crestodina Andy Crestodina has spent 25 years helping businesses get found online. Now he's testing what it takes to get found by AI. And as he'll share at this year's Bootcamp, some of what he's discovering could open up an entirely new service for writers.
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The Writer’s Life
- Success Story Interview: Candice Lazar When Candice Lazar discovered copywriting through AWAI, she already had experience in marketing and law. But it took time for her to recognize that her professional background wasn't something to leave behind — it could actually help her build a successful writing career.
